Metro

Metro Italy

Case Study

Executed an underwritten, guaranteed store closure in Italy, maximising recoveries in a limited timeframe.

By The Numbers

Given the long-standing relationship we share with METRO GROUP, and the numerous successful projects previously completed, we were appointed to manage and execute the closure of the company’s Italian store.  Following a strategy review, a decision was taken to close down the store located in Pordernone in North-East Italy.  Managed over an 11-week period, our initial action was to invoke a closing down sale with massive discounts across all lines, to clear as much stock as possible by the closing date of 31 March 2015.  We co-ordinated an integrated marketing campaign to target active and non-active members to increase sales without alienating the core customers.  This was supported by targeted in-store advertising and signage to communicate falling prices.  We were able to deliver greater sales proceeds, an increased average transaction value and customer frequency.  Our involvement provided certainty through the guaranteed, underwritten outcome we were able to offer, both operationally and financially, allowing METRO management to focus solely on its staff, the brand and its ongoing operations and growth.