Brands & Intangible Assets
We help our clients turn intangible assets into tangible value. We understand how to value these assets, because Gordon Brothers actively invests in them. Our valuation models reflect this experience and set us apart from the competition. We also use a proprietary database of licensing transactions built from decades in the business and leverage the experience of experts who have worked to transition branded products through a licensing model into multiple channels of distribution.
We have experience valuing brands, trademarks/trade names, customer lists, URLs, contracts, patents, trade secrets, unpatented technology and knowhow, copyrights, goodwill, and other intangible assets. Our valuations quantify intangible assets for a variety of purposes, including financing, mergers and acquisitions, financial reporting, litigation, and business planning.