Managed a full country exit, meeting target sales recovery figures in a sensitive situation.
By The Numbers
We supported Darty with a structured store closure programme following its decision to exit the Spanish market. The leading cross-channel, service-led electrical retailer, Darty operated 450 stores in eight European countries. The difficult economic and social situation in Spain caused the management team to make the difficult strategic decision to leave the Spanish market. We were appointed to manage all operational and financial aspects of the country trade-out, closing a total of 41 stores. Our expert team of retail specialists was deployed, allocating sales promotions and price incentives to maximise recovery and deliver guaranteed levels of return. This was supported by a full marketing programme, including digital and social media, run across 9 weeks to raise public awareness. Our ownership of operations, sales and the business trade out allowed the Darty management team to focus entirely on the labour unrest that affected most of stores and then on their profitable ongoing businesses. Overall we delivered guaranteed results, successfully closing all 41 Spanish stores during a nine week period, and meeting target sales recovery figures.