Kiddicare

Kiddicare

Case Study

By the numbers

Kiddicare is a UK retailer of baby products with both stores and an online presence. Morrisons purchased the business in 2011, but in March 2014 announced plans to sell Kiddicare. In the April of that year a private equity firm acquired the company and following a strategic review of the business, made the decision to close 10 of the 11 stores and re-focus the company as an online retailer. 

The firm approached Gordon Brothers initially to value the inventory and we were subsequently mandated for the store closure project. We activated our proven financial and operating model to sell through £14.7m of inventory at retail value from the 10 closure stores and one distribution centre, over a 7-week period.  

Our skills and experience in such projects are unsurpassed and our ability to provide a guaranteed financial and operational outcome provides comfort to our clients.