Oviesse

Case Study

Worked with company management to develop a country exit, facilitating maximum value.

By The Numbers

We were appointed to design and implement an operational plan to close 76 stores in Germany, allowing for the relevant real estate and trading laws.  Italian parent company Gruppo Coin had decided to withdraw its three-fascia presence in the German market, which necessitated a series of store closures.  Our first action was to implement a sensitive stock clearance merchandising policy to protect the brand and enable ongoing trading throughout the rest of Europe.  We worked alongside company management to plan an in-store and media marketing programme to communicate stock clearance messages, whilst complying with the German trading laws surrounding a country closedown.  We also tailored the retail clearance programme specifically to the project, allowing for existing seasonal stock intake commitments and providing security with our guaranteed financial return, in excess of client expectations.  Despite high stock levels and a tight three-month timeline, the project was completed on time, successfully disposing of the three fascias and brands across 76 stores and exceeding financial targets.