Gordon Brothers clears entire stockholding at Maison de Bonneterie
The client also requested that Gordon Brothers clear as much additional old stock from the rest of the store estate as possible. So successful was this, that Gordon Brothers cleared all problem stock from the entire business.
Working with the local teams, Gordon Brothers placed a consultant, full-time, in each of the project stores, ensuring that excellent client and customer relationships were maintained throughout the project. These relationships were further enhanced by including additional events within the discount programme, specifically for staff, their families and friends.
The deal was overwhelmingly successful, with a cash recovery value for the client considerably in excess of their expectations.